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Operated by the “King of Brisbane Cycling” Olympian Blair Stockwell, Lifecycle not only sells products but also provide expert in-store assistance from friendly employees who have examined the products they advise. Lifecycle also offers an online shop with express delivery for cyclists’ comfort. All products are carefully hand-picked to ensure bikers will get the best parts. With Lifecycle’s “Best Price Guarantee”, cyclists get their bike and parts at the lowest prices. Lifecycle has also established a solid biking community hosting regular group rides, biking events and social activities.
Q. 'In what year did you start your business? Tell us about your company history?
A. In its early days Lifecycle was known for being the leader in new product as the cycling boom hit in the early 1980′s. In those days it was the only place in town to stock the Peugeot, Gitane and Raleigh bikes which were the first of the exotic brands to replace the local brands such as Malvern Star and Repco. The BMX craze was just as successful with many current customers remembering their Redline and Mongoose BMX bikes which dominated the market back then.
Q. What type of business do you operate — what do you sell, or what services do you provide and to whom?
A. We offer top advice in all cycling disciplines and with each new bike sold offer a first free service as well as free maintenance classes. We also make a point of catering for female cyclists with introductory group rides on Saturday mornings and female staff members. All our staff are enthusiastic cyclists and at any time the top local riders will probably pop in to catch the latest news or check out the current range of bikes.
At Lifecycle our bicycle range is second to none. We offer great choices at all price points, be it road, mountain or cross bikes. We also have a good range of kids bikes as well as the latest in BMX bikes. When you purchase a bike you can be sure it will be the right one for your needs. We will ensure you have the correct frame size and we’ll adjust your riding position for the perfect pedaling style. We offer practical advice from experience and if you join us for our shop rides you’ll be able to ride with our staff members including Commonwealth and Olympic cyclist, Blair Stockwell.
Q. What is the goal of your business at an ecological level, what are you trying to achieve?
A. Lifecycle is not just about selling bicycles and bicycle accessories - they have real people, a good cycling community that they support in promoting Australian cycling.
Q. What are your plans for the future of your company?
A. They plan to expand through an online shop that caters to the whole of Australia. With this, it would also be easier to get the word out about the good of cycling and how it's helping to preserve the environment.