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Our cycling & walking holidays are a unique way to discover Britain & Europe. Immerse yourself in the local culture with our gentle traffic-free routes, thoughtfully designed to show you both the highlights, and the hidden gems of the area. Travel at your own pace and soak up your surroundings, and at the end of the day unwind in only the best hand-picked hotels. With over 25 years of experience in crafting cycling and walking holidays, our speciality is our insider knowledge. We offer a range of gentle and not-so-gentle trips, both self-guided and guided options, as well as tailor-made trips.
Q. 'In what year did you start your business? Tell us about your company history?
A. We began 25 years ago in 1988. The Carter Company is the brainchild of Wendy Carter, pictured here with her two sons Ollie and Josh. Wendy is a real pioneer in the gentle cycling movement - long before cycling was trendy, she started The Carter Company with the belief that travelling by bike or on foot is the best way for a visitor to really see and experience a place.
The inspiration came after a couple of weeks of holiday with the extended family, where we explored some of Austria's beautiful lakes by bike. It dawned on us that family cycling holidays could have all the trappings of what makes skiing holidays so great - being out in the fresh air; doing an activity together; getting some light (or heavy!) exercise; getting up close & engaging with some beautiful surroundings; sampling delicious local food; and enjoying a well-earned rest in cosy and characterful hotels at the end of each day. With the luxury of time to slow down and soak in the sights and sounds of your surroundings, gentle cycling and walking holidays give people the opportunity to rediscover the fun of exploring and the joy of travelling – it’s not just about the destination, it’s about all those hidden gems you discover along the way!
Q. What type of business do you operate — what do you sell, or what services do you provide and to whom?
A. We sell directly to customers, but we also work with travel agents and planners.
Q. What led you to work in this field?
A. The belief that cycling was not only eco-friendly, but the very best way to get to know a destination!
Q. What is the goal of your business at an ecological level, what are you trying to achieve?
A. Promoting cycling and walking as a means of transport, showing people how enjoyable it is and how beneficial it is not just to the environment but to the quality of their holiday. They end the trip feeling refreshed, healthy and like they've really seen their destination.
Q. What are your plans for the future of your company?
A. Remain true to our values and ethos and grow our name, as well as an interest in cycling and walking generally.